Posted on January 11, 2019
Startups – Maybe You Have Asked Yourself The Reason Why You Will Be Needing This..
Like cold calling, emails focused on potential prospects are called “cold emails.” Sometimes, no matter how hard you try, it’s challenging to get prospective clients to open and read those emails. Here are some tips that might help to improve your open and read rate of cold emails.
The Subject Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they know that the primary reason people buy books, read articles, or click on news content is the title. Invest some time on creating a subject line that catches your potential customer’s interest. It needs to be concise and really should summarize your email.
The Funnel: From an internet marketing standpoint, view your email as the starting of the sales funnel. The email marketing tips should be brief and succinctly diagnose a possible customer’s problem or concern; provide a solution as well as a way for that customer to discover how they can solve that problem, or give you the proper links to find that solution. Put simply, don’t send them to your house page. Take them right to the page that you provide your services or solutions to that particular problem. It is also beneficial to possess a short video on top of that page that reiterates their concern and offers some solutions or ideas to solve the situation and why they should read your copy on the page.
Research: It always helps you to perform some extra research on your possible client. As well as viewing their sites, see if your customer has personally written any blogs or articles. Read what they have written. If appropriate, you can send an e-mail for them about their article or blog as well as a comment. Make sure that you possess the signature box of your own email completed properly, with a website and a call to action to see that site. Example: “Look who helped XYZ Company enhance their sales closing by 20% – (add site link).”
LinkedIn: A little LinkedIn research goes along way. I assume you may have targeted your potential prospects, so linking up with them may be beneficial. Also, see if they are part of any groups. Check out their participation level and when they participate, join that group and comment after them. (As with the comments on blogs and articles, be sure that whatever you say has merit and it is not just a blatant try to win favor. Phony never works.)
Value Add: You can even offer a free ebook, white paper or video inside your email subject line. As an example, should your market is branding, you could make use of a subject line having a value add like “Get your customers to think about you initially – 7 tips video!” Lead with this in the subject line and simply get them click to see or look at the video. (Usually do not work with an attachment, as fydmpg
people will not open attachments.) Make sure you always put a telephone call-to-action in almost any value add. Remember, if the subject line along with your value add fits in with their need, they are more inclined to open it up, read it, see it and do something.
Follow-Up: Either by using an auto-responder or maybe your own little typing fingers, follow-up in a day or two with the email stating “I do hope you read our 7 ideas to get your customers to think of the initial. Or even, it is possible to view it here (add link).” “At XYZ company, we specialize in… ” Here is where you provides further information on how your company can solve your customer’s problems and supply links, and also the link to the page that provides your service (using the video) in this particular email. Odds are they will view the video first then read your white paper. (Again, require time creating your subject line for this particular email.)
Patience: Like hammering a nail, should you keep at it, eventually you drive it home. You may already know, the competition for your eyeballs of prospective customers is fierce. By doing some extra focus on your subject line, funnel, content, a value add and follow-up, you are going to, undoubtedly, be doing a lot more than most of your competition. That little work is exactly what can help you stick out inside the minds of the potential customers and, eventually, buy them to start and study your cold emails.