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The swiftly growing popularity of mobile devices has ignited a lifelong spark within the mobile revolution. Use of mobile phones have risen rapidly around the world. Today, people spend more time in browsing the net and viewing emails on the Smartphones than laptops and desktops.

Every day, we are greeted with emails that intent sale of a product or updates related to the product. You may have received some visually appealing emails that lack compatibility with cellular devices rendering it difficult that you should view them on your Smartphone. Responsive email templates would be the ultimate fix for your problem. But, the question is what exactly responsive email is! Here is the simplest answer. Responsive email is definitely an email that recognizes the device’s screen & size and renders appropriate email layout.

Here is a list of few things that needs to be considered while designing responsive templates:

Tend not to exceed 600 pixels for the template width. Decide the pre-header and become creative inside your approach. Make use of the top-left area of email template to depict the subject of email. Since, all of the email clients tend not to display images by default. Always use minimum images inside your email and steer clear of it for the headings.

Use bold fonts to focus on headings and grab client’s attention. Utilize easily available system fonts to be able to minimize display errors. Take special care about the font sizes or you will end up screwing in the layout. Go into the habit of smoking of setting a 13 point font size by default.

It is actually good to wrap the email content within two tables for better efficiency. The size of buttons should not be less than 44×44 pixels. Smaller size buttons may be clicked poorly on mobile devices.

It is actually wiser to utilize inline CSS to code the templates as opposed to external CSS. Tend not to use Java Scripts as the usage will not be allowed in emails. Benefits Associated With Responsive Email Templates In Email Marketing:

With responsive templates, you do not need to create different email templates for distinct devices. Responsive email automatically adjusts itself towards the surroundings whatever the screen size or device, which it is being viewed. A cloudhq works well with all the screen sizes saving a lot of efforts and time.

This advanced technology makes your emails look perfect on the reader’s screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields, while enhancing the usability for your reader. This ozbmzp you enhance your brand image and supply optimal user experience.

Better reader experience with clean and nice looking templates. A highly effective email template displays the links and buttons clearly that easily grab the readers’ attention and thus, leads to higher click-rates. This drives more traffic for your site and increases your sales.


The responsive technology is growing faster and we cannot ignore the reality that a huge number of emails are accessed through the mobile phones every day. Thus, it is essential to create responsive email templates that fit well on small screens and test it for compatibility before sending it for the clients.